A New Era For Bail Bonds

Bail bonds are an interesting industry. Bail bonds and the local bail bondsman have been fixtures of the American legal system seemingly since the beginning. The bail bondsmen that have been successful have leveraged marketing and relationships to drive their business. Accepting collect phone calls from holding cells, relationships with attorneys and plastering a bail bonds firm name on anything and everything was a tried and true method to generating business. Albeit a very expensive and time consuming one. With the advent of the internet, bail bonds advertising and marketing has proliferated online. PPC adveristing, SEM and SEO have influenced bail bond purchases and the bondsmen supplying them. The interesting thing is that the utilization of SEO amongst bail bondsmen varies significantly. In some markets, we see very well optimized, high PR websites. In other markets, poorly constructed single page websites are enough to get top rankings in SERP's. SEO in the bail bonds industry will become an increasing important part for any bail bondsman trying to grow their business. The trends and statistics are too hard to ignore. Some local markets are already getting 5,000-10,000 monthly searches for bail bonds related terms. While some bail bondsmen choose to market via PPC, some ads are over $20 CPC. Bail bonds SEO will of course have to be a consideration when looking at an overall marketing strategy.