Saturday, May 22, 2010

Deconstructing the Number One Las Vegas Bail Bonds Website

When it comes to Las Vegas bail bonds and SEO, Goodfellas bail bonds reign supreme right now. They hold the top SERP for just about every relevant serach term, on Yahoo and Google, including "las vegas bail bonds, "las vegas bail", "las vegas bail bondsman" and more. So what have they done that has made them so successful?

According to the Yahoo site explorer tool, the goodfellas website has the following:

- 20 pages
- 57 inbound links to the home page
- 67 inbound links to the entire site
- PR 2

Many of their inbound links are from local listings on sites such as Yahoo, yellowpages.com, merchantcircle, localsearch and superpages.com.

Other than those sites, there aren't very many powerful links. This underscores a recent shift by google to emphasize local businesses for geo specific searches.

If you are trying to market your business to a specific local geography, it pays to make yourself known in both the online and offline local community.

Friday, May 21, 2010

Bail Bond Of Las Vegas Is In The Game

As we've blogged about before, the level of SEO competition among bail bonds companies varies depending upon the geographical market. If you are in Southern California, I hope you have a very strong PR 5 or 6, otherwise don't even bother. As for Las Vegas, the level of competition is not as strong. However, it is obvious that a few Las Vegas bail bonds companies are employing SEO strategies and even hiring SEO firms.

Bail Bond of Las Vegas has obviously started an SEO initiative. Kudos to the them. How do I know they've started an SEO campaign? For one, they are embarking on an obvious link building campaign. I've noticed a steady stream of articles aimed at generating inbound links to their site. They are optimized for the terms "Las Vegas bail bonds" and "Las Vegas bail bondsman". Two of the more heavily searched terms related to the Las Vegas bail bonds market of course.

It seems that Bail Bond of Las Vegas is not doing this in house. Based on the hyperlink at the bottom of their home page, I would guess "The Search Source", is doing their SEO campaign. They are a Las Vegas area online advertising and marketing company. I couldn't find the Bail Bond of Las Vegas website anywhere in the top 15 pages of google for the term "Las Vegas bail bonds". That doesn't necessarily mean that their SEO company is terrible or ineffective (although it could, who knows). More likely it is a matter of time, since SEO takes months to cultivate.

Either way, Bail Bond of Las Vegas is in the game and we look forward to seeing how they play.

Tuesday, May 18, 2010

Las Vegas Bail Bonds Competition

The SEO formula for achieving good rankings in search engine results is pretty tried and true at this point. Although nobody knows the exact google or yahoo search enging algorithms, there are a few SEO goals that are pretty widely accepted.

1) Content, Content, Content. Everyone has heard it before. Build a robust, authorative site that users will like. They will give you links and search engines will value the breadth of information on your site.

2) Link building. The currency of the internet. More good links from relevant, authorative sites equal better rankings.

3) On site Optimization - Make sure the search engines understand what your site is all about and that the website correctly targets the right key word terms.

So just about everyone knows the principles of SEO. Although, the proof is in the pudding. Some know it better than others. It is how someone builds links, generates content and does on site optimization that seperates the men from the boys so to speak. Recently, we've noticed some Las Vegas bail bonds websites doing a lot of work in the SEO department. Not only are we seeing them crank out content, but also using some of our favorite link building strategies as well.

This means the competition has arrived and the games are about to begin. This should be very interesting to see who prevails in the Las Vegas bail bonds SEO battle.

Friday, May 7, 2010

Las Vegas Bail Bonds Website On The Rise

We've been working on the Las Vegas Bail Bonds Group website for a few months now. Putting a lot of time and effort into it over the past month. The work is starting to pay off. We've jumped from Page 9 for the three most important key word terms to page 2 or 3 in the SERP's. We are concentrating on adding content and generating articles. Although there is some debate how effective adding content is for google. Bing and Yahoo seem to care less about size of sites as they do the actual content. It seems as though they are ranking a page, not a site so the amount of pages is irrelevant. Google claims the same, but the proof is in the pudding. Many, including me, still believe google factors in the amount of content and pages a website has when ranking an individual page. (By the way, we are #1 for our most important key word term on Yahoo and #3 with Bing!).