Gaming the Bail Bonds Search Results With Multiple Websites

As everyone knows, the competition is only getting tougher and tougher for search results relating to the bail bonds industry. As I once read, there is no white hat and no black hat search engine optimization......just varying degrees of risk. As such, I've seen a number of different methods employed to achieve rankings. One of the more often utilized, but probably higher risk and higher (sometimes lower, depending upong the execution) reward strategies is to create multiple bail bonds websites with the purpose of manipulating page rank. This is of course a violation of the google webmaster guidelines.

The Miami bail bonds market is a particularly competitive one. Florida in general has a lot of large bail bond companies operating in the state. Most of these companies, have large war chests for marketing and advertising. So it is no surprise some of the bail bonds companies would try to game the system (google) with the hope of getting an edge in the SERP's.

For example:
bondsmaninmiami.com
floridabailbondscompany.com/
tgkbailbonds.com/
floridabailbond.com/
dadecountybailbonds.com/
coconutgrovebailbonds.com/
kendallbailbondsman.com/
keybiscaynebailbonds.com/
floridabailbondsman.com/

It is obvious that all of these websites are cross linked and affiliated with Bail Yes. Not only are they being used for manipulating page rank, but they provide a lot of duplicate content. Both of which are a violation of the google webmaster guidelines. Imagine being a Miami bail bondsman trying to market through your website. You must contend with competitors, such as Bail Yes, that are operating at least 9 different websites.

We understand that the reward by using so many sites can potentially be a strong foot hold in the search results. However, I believe that this is an inherentely flawed strategy. Forget for a moment that the sites can be DEINDEXED by google for violating their guidelines. I would suggest that rather than working on 9 websites simultaneously, the effort would be better spent working to create one great site. The linkbuilding, marketing and content creation would yield much better ROI since they wouldn't be split 9 ways. However, the advantage of setting up multiple sites is that it can accelerate SERP's once implemented.

Contrast that with a website like Miami bail bonds. This lone website's webmaster doesn't appear to be gaming the system. However, they are concentrating on good Miami bail bonds related content. No fishy page rank manipulation, no weird cross linking or duplicate content. I would bet money that in the end, this Miami bail bonds website will do better than the Bail Yes websites.

At the end of the day, every webmaster has to weigh the risk to reward. You have to ask, is gaming the system with multiple sites that are similar going to do much better than making one really good site? If the answer is yes, the follow up question should be; Are you also willing to risk google penalizing every single one of them?