How To Build Quality Bail Bonds Links According to Google

I just read a great SEO newsletter article, from WebProNews, about building good quality links in the eyes of google. Link building is one of the most important pieces to the SEO puzzle. However, building good quality inbound links from other bail bonds websites seems to be more challenging than link building in other industries. Possibly due to the narrow niche and high percentage of commercial sites dominating the landscape vs. industry informational hubs. The article mentioned that google made a very clear point of describing what kind of links they value. Are you listening? Google is telling you what links they like and how to get them! This is coming from google, so I put a lot of merit into the advice.

WebProNews says "The first piece of advice Google gives is to get involved with the community around your topic. If you were still not convinced that social media plays a very big role in search, consider this is coming straight from Google. Now the networks your community hangs out in may vary, but engaging with the community is simply a good way to get links and build credibility, which also will most likely lead to more links. Engaging is good for increasingly visibility outside of search anyway. Nothing new. Just reiterated by Google. "

They go onto report that google advises "is to create content that solves problems for your users - things like tutorials, videos, and tools, surveys, research results, etc. Users who find helpful content are likely to pass it on. " It seems as though some bail bonds websites are very light on information to help users and very heavy on selling to users. I can appreciate the website is a selling tool, but google is saying that getting traffic can be enhanced if you first answer burning questions for users. Remember, in order to get users to buy your service, they must first find your site. Google is blatantly saying they value sites that help solve user questions. Ahem, hint, hint. One site in the Las Vegas bail bonds market that does this well is las vegas bail bonds. Their FAQ section has a much broader selection of resources, questions and answers than most of the Las Vegas competitors. In addition, the information they provide for various courts, bail procedures and detention facilities is better than 99% of the other sites. As a user looking for help with bail bonds, would you rather go to a website with a one page, "buy from me" message or one that answers many of your burning questions all in one place? Google would take the latter every time.

The article goes onto say that google hates paid text link ads and will not pass any link juice when discovered. They also cautioned against relying on contests, humor and other gimmicky strategies for link building. While they may get some short term traffic, google doesn't reward them in the long run.

Google also mentioned all directories are not created equal. "There are great, topical directories that add value to the Internet. But there are not many of them in proportion to those of lower quality. If you decide to submit a site to a directory, make sure it's on topic, moderated, and well structured. Mass submissions, which are sometimes offered as a quick work-around SEO method, are mostly useless and not likely to serve your purposes."

So there you have it. Google is telling you what they value and what they don't. Make your site useful and the traffic will come. Novel concept! Now get going!